In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colors as a business that cares about customer...

It takes a little more effort to get the hang of Facebook Lead Gen Forms, but it's worth the extra time and effort to dial it in. In this article, we'll help you develop your own Facebook lead ads best practices and understand:  A brief history of Facebook Lead Gen...

Google My Business is now Google Business Profile. Matt Madrigal, VP/GM Merchant Shopping at Google, says, "Moving forward, we recommend small businesses manage their profiles directly on Search or Maps...and in 2022, we’ll retire the Google My Business app so more...

If you're a local business owner that has SEO as part of your marketing strategy, you may have noticed some recent fluctuations in your business's rankings on Google. At the end of 2021, Google confirmed that it rolled out a major update to their algorithm known as...

If you're a small business owner, you're aware that Google reviews are an important part of your online presence. Google reviews help you increase your business's visibility and credibility, and they can also help you get more leads and customers. If you have a great...

We're all reading, working, buying, and learning more and more on our mobile devices as we run around with our busy lives. Rarely are we on our desktop computers anymore.  This is why it's important that content on your website is mobile-optimized to reach the growing...

Do you want to give your SEO a real boost? Start optimizing images with alt tags and making sure you have content filled with responsive images. Google image search is a powerful tool that you can use to your advantage with just a few easy optimizations geared towards...

Using call tracking to see how many customers are calling your business phone number may seem like an obvious, if not mundane, task. But there are specific purposes for which this data might prove very valuable. For example, when it comes to making marketing decisions...