How Ad Fuel Works

Each Ad Fuel Unit is equal to $1. That $1 is broken down into an 80/20 split for media buy and optimization.

Media Buy


Budget dedicated to 3rd party cost of advertising on platforms like Google, Facebook & Instagram.

Ad Design


Design is crucial in the success of any ad campaign. Out expert team handles it all for you!



Beyond design, ad campaigns require manual optimization and data analysis. This is where our experts weigh in with optimizations to maximize the ROI of every dollar spent.