How Ad Fuel Works

100% of your ad fuel budget is used to power your brand’s paid ad campaigns!

Each Ad Fuel Unit is equal to $1. That $1 is broken down into an 80/20 split for media buy and optimization.

Media Buy

80%

Budget dedicated to 3rd party cost of advertising on platforms like Google, Facebook & Instagram.

Ad Design

10%

Design is crucial in the success of any ad campaign. Out expert team handles it all for you!

Optimization

10%

Beyond design, ad campaigns require manual optimization and data analysis. This is where our experts weigh in with optimizations to maximize the ROI of every dollar spent.